Analyze and adapt with answers

Analyze and adapt

Analyze and adapt 

Hey! By now, you know how important it is to figure out what you want to get out of digital, how to establish your online presence, and start using digital marketing to drive people to your digital home.

But it’s also important to make sure that your digital plan is geared toward the long haul. Let’s go over a few ways to do that: setting realistic expectations, tracking your results and adapting to changes in technology and your industry. The first thing to remember: don’t expect too much too soon. It can take a bit of time to set up your digital presence and get noticed online.

So if you’re a hairdresser launching your very first website, your online shampoo sales probably aren’t going to go through the roof straight away.

It takes time for search engines to find you, and for you to implement and improve your digital marketing plan. So, try not to set unrealistic goals you’re unlikely to meet.

A crucial part of any online plan is to measure what you’re doing and make sure it’s working. This is called ‘analytics,’ and it can show you how people are finding your website and what they do when they get there.

We’ve got lots of videos that dive into the details of analytics, but generally, knowing where your online visitors come from can help you figure out which of your marketing campaigns are working and which ones aren’t.

If you know what people do once they’re on your website, it can help you figure out if your investment in digital is working.

For example, in your hair salon, you don’t just want people to find your homepage, you might want them to do lots of things like: watch your clever how-to videos, make appointments, get driving directions to your shop, or actually buy something. Tracking what people do on your site can help you to understand what’s working and what’s not, so you can make changes and continually improve what you’re doing. A final point to mention: it’s important to remember that the online world is constantly changing. New tools, technologies and tactics pop up pretty much daily. So a good plan combines the basic concepts that don’t change that often, with forward-thinking to keep up with the latest and greatest.

Similarly, when things change in your industry, make sure your online world is kept up to date.

Are you offering the latest hot trends in hairstyling? If hair dyes become the next big thing, you can quickly update your adverts to show customers what you can do.

To set yourself up for success online, you need to look before you leap. And don’t stop looking! A good plan will consider three things: first, know your online goals, and set yourself realistic expectations. Next, use analytics to track and measure what you’re doing and how it’s working. And last, always keep up-to-date and adapt to changes in technology and the industry you work in. If your plan tackles all these things and you stay flexible, you’ll be well on your way.

Key learnings

To go digital and do it the right way, you need a well-thought­-out and flexible plan. In this lesson we’ll talk through:

• setting realistic expectations
• tracking and measuring how you’re doing
• adapting to changes in technology and your industry.

Module 2 Lesson 4 Analyze And Adapt

Despite His Digital Presence, The Number Of Hits On Hamish’s Website Is Still Low. He’d Like To Use Analytics To Find Out More About How Customers Are Interacting With His Site. What Can He Learn From Analytics? Select The Ways You Think Analytics Can Help Business Owners.

(1) Show which pages of a website are popular.

• (A) Yes
• (B) No

(2) Log which items of the website are clicked on.

• (A) Yes
• (B) No

(3) List which parts of the website a user doesn’t like.

• (A) Yes
• (B) No

(4) Identify where in the world visitors are logging on from.

• (A) Yes
• (B) No